Audio Advertising

Monetize your audio content by including short pre-rolls in your articles.

Audio Advertising includes a revenue-sharing agreement with BotTalk.

BotTalk cooperates with the leading audio advertising agencies in Europe.

This allows you to monetize your audio content by including short pre-rolls in your articles.

Here is how Audio Advertising works:

  1. A user comes to your website and clicks on the play button.

  2. A user hears a short advertising preroll (not longer than 30 seconds).

  3. A user hears the full article.

You, as a publisher, can configure how often your users hear the pre-rolls - every three articles, every five articles, etc. And how long those ad audios will be: 15, 20, or 30 seconds?

Audio Ads Settings - BotTalk Audio CMS
Audio Ads Settings - BotTalk Audio CMS

Additional Player Configuration

There might be cases, when you want to disable or enable advertising in BotTalk Player dynamically.

For instance, in combination with the Paywall feature.

You might want some users to listen to advertising while others (subscribers) could enjoy an ad-free experience.

You can implement such behavior using special data attributes in the BotTalk Player code snippet.

To enable audio advertising for the user, include data-ads="true"attribute.

To disable audio advertising for the user, include data-ads="false" attribute.

For example, to enable advertising in the full article, use the following code:

  <div    id="bt-player" 
          data-code="YOUR-DATA-CODE" 
          data-premium="true"
          data-ads="true">
  </div>      
  <script src="https://bottalk.io/player/loader-v3.js"></script>                                   

Last updated