# Audio Advertising

BotTalk provides a technical infrastructure to include any audio advertising provider into your audio article - pre-stream and post-stream.

Here is how Audio Advertising works:

1. A user comes to your website and clicks on the play button.
2. A user hears a short advertising pre-stream (not longer than 30 seconds).
3. A user hears the full article.

You, as a publisher, can configure how often your users hear the pre-streams - every three articles, every five articles, etc. And how long those ad audios will be: 15, 20, or 30 seconds?

<figure><img src="https://bottalk.io/learn-with-bottalk/content/images/2021/08/audio-ads-settings-bottalk-audio-cms.png" alt="Audio Ads Settings - BotTalk Audio CMS"><figcaption><p>Audio Ads Settings - BotTalk Audio CMS</p></figcaption></figure>